Ecommerce & Digital Experience
Shopify Plus, Magento, checkout, subscriptions, and conversion. Make the shopping experience work better.
ECOMMERCE & BUSINESS TECHNOLOGY
Connected technology.
Better business.
I help growing companies fix, connect, and improve their ecommerce and business systems. Strategy and hands-on execution, from the same person.
20+ years across design, development, ecommerce, marketing & analytics
San Francisco Bay Area · Available remotely
WHAT I HELP WITH
Where I can help.
Business Systems & Integrations
Connect your storefront, ERP, marketing, and support. Untangle the gaps that slow everyone down.
Analytics & Optimization
GA4, funnel analysis, reporting, and experiments. Turn scattered data into useful decisions.
Technology Strategy & Operations
Platform decisions, vendor coordination, practical AI, and automation. A roadmap—and someone to move it forward.
SELECTED EXPERIENCE
Strategy backed by hands-on execution.
Platform migrations, integrations, and improvements across the ecommerce stack.
From acquisition and checkout to subscriptions, support, and fulfillment.
Clearer priorities, better visibility, and less friction between business and technical teams.
BRANDS I’VE WORKED WITH
Across in-house roles and independent projects.
ABOUT
I'm comfortable in the strategy meeting—and in the code.
I started in design and development, then moved through ecommerce, marketing, analytics, and technology leadership. I understand how the pieces fit—and where they tend to break.
I work best with growing teams that need someone to connect the dots, set priorities, and get things moving.
COMMON QUESTIONS
Where can I plug in?
What does an ecommerce technology consultant help with?
I help companies evaluate, improve, and connect the technology behind ecommerce—from storefront and checkout through ERP, subscriptions, marketing, analytics, support, fulfillment, and internal operations.
Can you work with an existing Shopify Plus or Magento store?
Yes. Engagements can start with an existing stack, team, and agency ecosystem. I can diagnose problems, define priorities, lead projects, work directly in the technology, or coordinate the specialists already involved.
Do you work alongside internal teams and agencies?
Yes. Much of my work sits between business stakeholders, internal technical teams, SaaS vendors, developers, and agencies. I can lead the work or fill the gaps between those groups.
Can you help with analytics, AI, and automation?
Yes. I work with measurement and analytics, operational reporting, workflow automation, and practical AI applications where they can reduce manual work or improve decision-making.
Do you take fractional or project-based engagements?
Yes. I can support focused projects, ongoing consulting, or broader fractional technology and ecommerce leadership depending on the problem and the team.
LET'S TALK
Have a messy technology problem?
Tell me what you're trying to accomplish and where you're getting stuck.
A good place to start
What are you trying to accomplish?
Where are things getting stuck?